Content Generation In 2023 How Marketers Can Use AI ChatGPT

 How Marketers Can Use AI ChatGPT

When news about ChatGPT flooded social media and traditional news networks, the fuse connected to discussions about AI-generated content exploded. But we are not here to debate the issue. We are here to examine it. If you haven’t experienced the ChatGPT platform, it is pretty simple and includes:

• A clean screen akin to a full-screen chat interface.

• Some ideas about what you can type and create.

• A search bar for you to type and create.

This is where pieces of the AI puzzle come into focus and where your creative thinking comes into play. What do you want to create? A story? A business plan? A blog post?

Typing “why does social media matter for businesses?” is going to give you a pretty generic block of text in return because you are using it like a Google search. But type “tell me 5 reasons social media marketing matters, in a blog format, in 700 words or less, make the tone funny” and you are going to get completely different content.

This platform is interesting because it seems to be all about the use case or context of the content being created. Rytr holds your hand a bit more, which is more appealing to a lot of people new to this process.

Rytr lets you select your preferred language from the drop-down, along with the tone you are looking for (serious, professional, happy, funny, etc.). You also get to pick from a bevy of use case options like email, article, business plan and about 30 others.

From there, Rytr prompts you with a text box to type what you want and start creating. It’s really that simple. If the wide-open nature of ChatGPT is overwhelming, give Rytr a try and see how you like it.

Canva Magic Write

This is a tool that is really getting no press at all. In fact, you might already have access to it. While Canva is largely known as a clean graphics creator used to build everything from PDFs to YouTube thumbnails, it has quietly slipped in its own AI writing tool over the past several months.

There is a catch, though—finding it!

• Open Canva.

• Click on “Documents.”

• On the clean document page in front of you, you will see a circle with a “+” symbol in it (right next to your blinking cursor).

• Click it, and you will see a set of options, starting with “Magic Write.”

• Click this option and a box pops up for you to type what you want to create.

That’s pretty much it. It should be said that (so far) this tool seems the most basic. Adding contextual prompts like “in less than 100 words” doesn’t seem to impact much. It comes close but doesn’t nail it.

If you have Canva and just want to try a super simple introduction to the world of AI-written content, give this one a try.


Okay, we are jumping from the written word to the visual realm. AI-generated imagery actually has been seeing blowback from creators prior to ChatGPT going mainstream.

DALL-E is housed under the same OpenAI umbrella as ChatGPT, which you will see when you Google it.

The concept is pretty much the same as my prior examples. You type what you’re looking for and see what the AI creates. But this is where understanding context, detail and design lingo are a true asset.

For example, by typing “show me a picture of a cat drinking coffee,” you will get what you asked for, but most likely not what you had in your head.

Adding design ideas, separated by commas, is how you really start to see what is possible. Searching “3D render of a pink coffee cup, full of coffee on a counter, a white fluffy kitten drinking the coffee, with a red and white striped straw, sunshine beams coming through the windows in the background” is going to produce an entirely different image—one much closer to what you might be envisioning.

Get ready to have your mind blown.

Embracing AI

This whole discussion about AI-generated content can be overwhelming, so here’s an idea: Do you have a blog or article that you just can’t find a good title for? Take the title you have, drop it into ChatGPT, and ask for 10 variations that sound more exciting, cool or even dramatic. This approach can spark new ideas and let you home in on the perfect title. You can try the same thing with full blocks of text if you like. You might be surprised at what ChatGPT gives you.

However, don’t expect these technologies to replace your content creators. AI generators can’t reason, infer, correlate, conclude or understand your situational context, among other things. While they are great for outlining ideas and providing creative ideation and vast amounts of base-level content that can be built upon, those who seek to adopt the technology to replace their teams are in for a world of hurt.

We are literally watching the first seeds of AI content generation bloom. We will need to wait and see where it grows from here.